The Editorial template
Editorial brand
guidelines template.
For identities with a story to tell.
Build a brand manual with the pacing of an editorial story. This template makes space for expressive type, context, and imagery alongside the practical details of an identity. Use it when the reasoning behind the design matters as much as the files themselves.
A good fit for
Culture, hospitality, lifestyle, and narrative-led brands.
The template sets the presentation. Your content gives it purpose. Add only the sections the brand needs and keep original files close to their usage notes.
Make this template work for you
- Open with the brand idea before introducing the visual system.
- Use the story section to explain tone, positioning, and creative direction.
- Include imagery and applications so the client can see how the identity behaves in context.
Explore every point of view.
Minimal
01A little structure. A lot of clarity.
Editorial
02For identities with a story to tell.
Digital
03A bold home for a digital identity.
Swiss
04Order, rhythm, and nothing in the way.
Linear
05A focused resource page in a quiet, dark palette.
Wander
06Room to explore, with every chapter on one page.
Ready for the handoff?
Give your brand
a place to live.
Bring the logos, the colors, the type, and the thinking together. Then make it easy to share.