For the work after the work
Brand guidelines.
Beautifully handed over.
You built the identity. Give it a home.
Bring your logos, colors, type, and assets into one shareable online brand guide.
Made for independent designers, studios, and brand teams.
The identity
01 Introduction
02 Logo
03 Colors
04 Typography
05 Downloads
One brand.
Every detail.
03 / Colors
04 / Typography
be clear.
A better way to pass it on
The last step of your project.
Their first place to look.
Good guidelines make a brand easier to use. Put the thinking next to the files, give every asset a clear place, and help the next person pick up where you left off.
Bring the identity.
Start with your name, logos, colors, and fonts. The guided setup turns the material you already have into the beginning of a brand guide.
Make it your own.
Choose a template. Arrange sections, add usage notes, group your assets, and preview the guide on desktop and mobile.
Share the whole picture.
Publish a link when you're ready. Keep the guide current as the identity grows, with original files and grouped downloads close at hand.
One guide, the whole identity
Every detail,
in good company.
From the first introduction to the final download. Build a reference that gives your client both the assets and the confidence to use them.
See what belongs in a guideLogos & variations
Keep marks and icons organized.
Color palettes
Named colors with copyable values.
Typography
Show families, weights, and specimens.
Brand story
Give the design its context.
Imagery & applications
Show the identity in the world.
Original downloads
Individual assets and grouped ZIPs.
A starting point, not a constraint
Different brands.
Different points of view.
Minimal
01A little structure. A lot of clarity.
Editorial
02For identities with a story to tell.
Digital
03A bold home for a digital identity.
Swiss
04Order, rhythm, and nothing in the way.
Linear
05A focused resource page in a quiet, dark palette.
Wander
06Room to explore, with every chapter on one page.
The field notes
A little guidance
for a better handoff.
The essentials · 6 min read
How to create brand guidelines people actually use
A practical guide to building brand guidelines: what to include, how to organize your assets, and how to hand over a useful online brand manual.
Read the guideChecklists · 5 min read
The brand guidelines checklist: from logo to handoff
Use this practical brand guidelines checklist to review logo rules, colors, typography, imagery, downloadable assets, and your final client handoff.
Read the guideBetter handoffs · 5 min read
Online brand guidelines or a PDF: choosing your handoff
Compare online brand guidelines and PDF brand books for updates, asset downloads, access, and client handoff. Learn when each format makes sense.
Read the guideBefore you start
Good questions.
What are online brand guidelines?
An online brand guide is a website that documents an identity: its logos, colors, typography, imagery, and usage rules. It gives clients and collaborators a link they can return to for guidance and downloadable assets.
What can I include in a brand guide?
Add an introduction, brand story, logo groups, color palettes, typography, imagery, icons, applications, custom content, and downloads. Use the sections you need and reorder them to suit the brand.
Can I try it before creating an account?
Yes. Open the example guide without an account to explore the experience. In demo mode, you can also create and edit guides in your browser. Demo guides stay in that browser and cannot be shared across devices.
Can I keep a guide private?
You can publish a public guide or protect it with a password. Unpublished drafts remain in your workspace. Password-protected publishing is unavailable in demo mode.
Can I update a published brand guide?
Yes. Changes to a published guide become visible as they save. You can update assets, adjust the content, or unpublish the guide when you need to.
Ready for the handoff?
Give your brand
a place to live.
Bring the logos, the colors, the type, and the thinking together. Then make it easy to share.