How to hand off brand assets to a client

1. Audit the final assets

Collect the approved logo versions, icons, imagery, and supporting files from their original sources. Remove working experiments and superseded artwork from the handoff. Open every asset type at least once and check that it contains the final identity, with the expected dimensions, transparency, and color treatment.

Keep vector originals when they are available, alongside suitable raster exports for everyday use. An SVG and a PNG serve different tasks; renaming an extension does not convert the artwork. Include the formats your client actually needs and explain when to use them. Brandguide.to can offer PNG exports from suitable SVG logos while retaining the uploaded original.

2. Name files for the person receiving them

Use a naming pattern that communicates the brand, variation, and treatment. For example, northstar-wordmark-dark.svg and northstar-icon-light.png are easier to choose between than logo-final-03.svg. Keep names consistent across the guide, individual downloads, and ZIP packages.

Group primary logos, alternate marks, and icons by their purpose. Where a compact logo is intended for small spaces, say so. If an image has a specific campaign or licensing restriction, keep that note next to the file. The client should not have to infer a usage rule from a folder name.

3. Document the things a ZIP cannot explain

A color file does not explain which color belongs behind body text. A font file does not tell someone what weight to use for a heading. Add concise instructions for the choices a future collaborator will make, using examples from actual applications.

For typography, include exact family names, required weights, provider links, and any purchase or license requirements. Do not redistribute a commercial font simply because it was used in the project. For photography and stock assets, identify the source and any relevant usage limits. Keep account credentials out of the asset package.

• □Logo usage and approved backgrounds
• □Color roles and intended combinations
• □Typography hierarchy and font sources
• □Image credits and license dependencies
• □Any assets the client must purchase separately

4. Put instructions beside the assets

Create a guide that follows the client's likely tasks: understand the identity, choose a logo, use the palette, set typography, and download files. In brandguide.to, add those sections, arrange them in order, and use groups to keep related logos and downloads together.

The Downloads section gathers assets from visible source sections and lets you organize them alongside supplemental uploads. Review the final list for duplicates, outdated files, and unclear names. Hiding a file from Downloads does not remove it from its original section, so check both places when deciding what the visitor should receive.

5. Rehearse the handoff as the client

Open the published guide in a separate browser session with the intended access. Find the primary logo, download a group ZIP, and check the files it contains. Try the same tasks on a phone. If the guide is protected, verify access before distributing the link.

Write a short delivery message with the guide URL, what is included, any remaining purchases, and who to contact. Tell the client whether the guide will continue to change and who owns future updates. If you also provide a static archive, give it a date and explain when to use the live guide instead.

• □Published link and access verified
• □Original files and ZIPs tested
• □Mobile navigation reviewed
• □Dependencies and exclusions listed
• □Maintenance owner and next steps agreed