The field notes
A useful guide
to useful guidelines.
Practical notes on brand guidelines, asset organization, and the final client handoff. For the details that make a good identity easier to use.
The essentials · 6 min read
How to create brand guidelines people actually use
A practical guide to building brand guidelines: what to include, how to organize your assets, and how to hand over a useful online brand manual.
Read the guideChecklists · 5 min read
The brand guidelines checklist: from logo to handoff
Use this practical brand guidelines checklist to review logo rules, colors, typography, imagery, downloadable assets, and your final client handoff.
Read the guideBetter handoffs · 5 min read
Online brand guidelines or a PDF: choosing your handoff
Compare online brand guidelines and PDF brand books for updates, asset downloads, access, and client handoff. Learn when each format makes sense.
Read the guideBetter handoffs · 6 min read
How to hand off brand assets to a client
Prepare a clear brand asset handoff with named logo files, color values, font sources, usage notes, and a client-ready brand guide.
Read the guideReady for the handoff?
Give your brand
a place to live.
Bring the logos, the colors, the type, and the thinking together. Then make it easy to share.