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AcmeThe brand book / 2026
Brand identity · 2026Identity & direction
ACME

Building the future of logistics.

A world in motion. An identity built to move it forward. This is the next chapter of Acme.

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Cover image
01/Built for a world that never stops moving.

Built for a world that never stops moving.

Progress depends on connection. Between people and places. Between a good idea and its arrival. Acme brings clarity to the complex world of logistics, helping businesses move with confidence. Our identity shares that same purpose: direct, dynamic, and designed to go further. A clear signal in a world that never stands still.

03/Energy. In balance.

Energy. In balance.

Cobalt brings energy and direction. Ice blue creates space, apricot adds warmth, and deep ink keeps every expression clear.

01

Cobalt

#2948FF
RGB 41, 72, 255
02

Ice Blue

#DDE7FF
RGB 221, 231, 255
03

Apricot

#F4AA6C
RGB 244, 170, 108
04

Deep Ink

#142642
RGB 20, 38, 66
04/Made to be clear.

Made to be clear.

A strong voice. An effortless read. Our type brings a human rhythm to a world of systems.

Manrope

Primary / Headlines & display

Family
Manrope

DM Sans

Secondary / Body & detail

Family
DM Sans
05/A wider perspective.

A wider perspective.

Real places. Extraordinary scale. We find the human ambition within infrastructure, looking for rhythm, geometry, and a sense of possibility.

A world connected. The port, seen from above.
01
A world connectedA world connected. The port, seen from above.
Direction, distilled. A graphic language of movement.
02
The geometry of movementDirection, distilled. A graphic language of movement.
06/Built for the real world.

Built for the real world.

One unmistakable identity. From the smallest touchpoint to the biggest statement, every application moves in the same direction.

Outdoor — A confident presence at street level.
01
The city in motionOutdoor — A confident presence at street level.
Stationery — The everyday, considered.
02
Every detail deliversStationery — The everyday, considered.
Social — A voice made to travel.
03
A signal worth followingSocial — A voice made to travel.
07/Over to you.

Over to you.

The essentials, all in one place. Everything you need to take the Acme identity out into the world.

Logo

Primary wordmark

SVG

Reverse wordmark

SVG

Imagery

A world connected

A world connected. The port, seen from above.

JPG

The geometry of movement

Direction, distilled. A graphic language of movement.

SVG

Applications

The city in motion

Outdoor — A confident presence at street level.

SVG

Every detail delivers

Stationery — The everyday, considered.

SVG

A signal worth following

Social — A voice made to travel.

SVG

Additional files

Logo Package

Primary & reverse signatures

ZIP

Brand Assets

Color references & graphic elements

ZIP

Social Templates

Editable vector layouts

ZIP